The Economic Factors Driving The Growth Of Sharing Economy
Photo Credit: What sharing economy means for the future of travel. Flickr / Citymaus
Skift Take
The generation that came of age indebted may aspire to ownership, but it is willing to settle for access to such things instead.
Last month we released our latest trend report, "What the Sharing Economy Means to the Future of Travel", the most definitive report ever done about the effect of sharing economy in the travel industry, and learnings for incumbent players in the travel industry to avoid disintermediation. Below is an extract from the report. Get the full report here.
In their 2011 book "What's Mine Is Yours: The Rise of Collaborative Consumption", Rachel Botsman and Roo Rogers identified technology, cost consciousness, environmental concerns, and a resurgence of community as the main drivers of the sharing economy. Dutch academic Pieter van de Glind confirmed this in a survey.
“Practical need, financial gains and receiving praise from others are the main extrinsic motives. The main intrinsic motives are social and environmental. Besides motivational factors, networks, (social) media a
