The Pursuit of Localism in the Global Hotel Business
Photo Caption: 21c Museum Hotel in Bentonville, Ark. Photo courtesy 21c Hotels
Skift Take
It isn't just a "trend," it is about remaining relevant in order to attract the loyalty of the next generation traveler.
In this hyper-connected world, travelers of all ages and socio-economic demographics are seeking a deeper connection with the destinations they visit. One of the major reasons for this demand is that guests are arriving to hotels with a wealth of information previously sourced through online research.
Innovative hotel brands are answering that demand by introducing guests to a diverse network of people and places in their local community, promoting themselves as a “travel experience,” versus merely a place to sleep, to a growing
