Foursquare Needs To Open Up Its New Local Advertising Platform To Make It Work
Skift Take
Foursquare needs to consider multiple way to increase user engagement with the new ads in mobile, but it also walks a fine line so as not to be too intrusive.
Foursquare finally rolled out a self-service advertising product after years of hesitant experimentation with ways of making money.
The new ads display suggestions for local businesses when users search within Foursquare's mobile app, in a format similar to the search results it already displays. Businesses will pay per action—saving an ad for later use, sharing it with a friend or checking in at the venue—with a minimum bid of $1.
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