Digital Suggestion Box Lets Travel Brands Ask for Customers' Big Ideas
Skift Take
Betterific's platform might get the ideas rolling, but it's up to the brands to hear what consumers are saying and actually implement changes. And for many ideas, it'll be something that they're not willing to do.
Travel brands are monitoring TripAdvisor and reading blog comments to find out what consumers want. But a new startup wants to give them a platform where crowdsourced ideas can be discussed, voted on, and shared.
Betterific launched as a digital suggestion box in late 2012. Its g
