How Spirit Airlines is becoming the Ryanair of the U.S.
Skift Take
Spirit is expanding rapidly despite its hard-earned reputation for nickel and diming and leaving passenges high and dry when things go wrong.
... Have you ever flown Spirit Airlines? If not, there's a good chance you'll have an opportunity as the airline pushes forward with a frenzied expansion throughout the US. This week alone, Spirit announced 11 new routes. What is causing such a huge growth spurt? The airline sees real opportunity in the ultra-low-fare market because others, notably Southwest, have abandoned it. If Spirit doesn't do it, somebody else will.
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