Full Video: From Treehouses to AI, Marriott’s CEO Bets on Personalization and Place

October 31st, 2025 at 9:49 AM EDT

Photo Credit: CEO of Marriott International Anthony Capuano talking remotely with the CEO of Skift at Skift Global Forum East on October 30, 2025 in Abu Dhabi. Skift

Skift Take

Marriott is not just trying to building hotels—it's after an ecosystem. From treehouse suites in Costa Rica to AI-driven personalization, Capuano’s vision is about owning the full traveler journey and capturing every wallet size along the way.

In a wide-ranging conversation with Skift CEO Rafat Ali at Skift Global Forum East in Abu Dhabi, UAE, Marriott International CEO Anthony Capuano emphasized the company’s strategy to stay ahead of shifting consumer behavior. Speaking by video from Costa Rica, Capuano highlighted Marriott’s growing focus on luxury, lifestyle, and experiential tra

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