Radisson Plans 100 ‘Net Zero’ Hotels by 2030


Skift Take

Radisson is betting that verified net zero hotels will win over travelers and boost market share. The challenge now is scaling the model beyond Europe, where financing and renewable energy access get a lot trickier.

Radisson plans to transform 100 hotels into lower-emission properties by 2030, following the debut of its first two projects of this kind in Manchester and Oslo in May.

“Companies and economies need to fully transform by 2050. So ideally have no emissions by 2050,” Inge Huijbrechts, Radisson’s chief sustainability officer, said in a webinar on Wednesday organized by Agreena, an agricultural carbon credits company.

“2030 is going to be a big milestone,” Huijbrechts said. “We presented a plan to leadership with cand