Asia's Travel Surge Drives Moderate Global Growth


Japan, Asia

Skift Take

The Asia-Pacific region will likely continue its dominance in 2025, and with other markets showing slight year-on-year growth

The Skift Travel Health Index for January 2025 reveals that the travel industry’s performance rose slightly, with the index at 102, indicating a 2% increase from a year earlier. 2024 was a landmark year for travel, during which the industry set new post-pandemic benchmarks.

We anticipate this trend to continue, with moderate growth in overall travel performance throughout 2025.

The Asia-Pacific region stands out, leading the index with a 6% rise in travel performance in January 2025.