Oyo Brings European Vacation Rental Brand DanCenter to India


oyo ceo and founder ritesh agarwal speaking onstage at skift india summit 2024

Skift Take

DanCenter's success in India will serve as a test of Oyo’s ability to adapt a global brand to local market dynamics. If it works, expect more global vacation rental players to follow suit.

Hospitality technology company Oyo on Wednesday announced the launch of its European vacation rental brand, DanCenter, in India.

The first DanCenter property, a set of newly-built 3BHK villas, has opened in Siolim, North Goa. It marks Oyo’s latest push into the country’s fast-growing alternative accommodation sector.

Oyo’s decision to bring the brand to India aligns with its broader expansion strategy in the premium vacation home rental space. The move comes at a time when Indian travelers are increasingly looking beyond traditional hotels, seeking more personalized and experience-driven stays.

Oyo's Acquisition of DanCenter

DanCenter was acquired by Oyo Vacation Homes in 2019, enabling the company to expand its presence in Europe. Now, with its India debut, Oyo is betting on the dem