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Online Travel

Expedia Is Open to AI Partnerships and M&A

Dennis Schaal photo
Dennis Schaal
February 6th, 2025 at 6:21 PM EST
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Skift Take

Expedia has its hands full getting Hotels.com and Vrbo back on track, and the antitrust environment may not be optimal for acquisitions these days. But if the company comes across a hard-to-resist M&A opportunity, never say never.

What's Expedia Group's stance on partnership with AI answer engines?

CEO Ariane Gorin told analysts Thursday that in addition to further personalizing the customer experience on Expedia websites through AI features, the company is open to AI partnerships for its B2B business.

"Going forward, we'll continue to test and release AI-generated features to further personalize our traveler experience," Gorin said during the company's fourth quarter and full-year earnings call. "AI also opens new possibilities to drive traffic to our brands as consumers increasingly search in new GenAI-native experiences, and we're ensuring that we meet them where they are. And for our B2B business, the AI-native travel startups that will inevitably emerge present new par

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