Trivago Pushes AI-Powered Ads, Tries to Reduce Reliance on Google
Skift Take
Trivago's CEO said changes to Google ads are primarily what caused repeated revenue declines over the past couple of years.
Trivago filmed its latest television ad, starring German football executive Jürgen Klopp, in English. Then the company used AI to translate the ad into several other languages, and the ad has been released over the past few weeks in nearly 20 markets.
In addition to translating the voices, the AI changes the actors’ mouth movements to match each respective language. And it adjusts the tones of their voices to imitate native speakers. (The company wouldn't disclose which AI company it’s using.)
The company last week released a mash-up video of the ad, which shows different lines post-translation. (Skift has been covering Trivago's evolving ad campaigns, including its use
