How Has AI Changed Travel Planning?

For all the hype of artificial intelligence, it still hasn't changed how most travelers plan and book their trips. But there are definitely some new features available, and one of Skift's 2025 Megatrends is that you'll soon start to notice even more.

To see where things stand, we turned to our answer engine, Ask Skift 2.0 , and also we included additional reporting about what's to come.

Artificial Intelligence (AI) is significantly altering the landscape of travel booking, with profound implications for how consumers interact with travel platforms and how these platforms operate. According to Kayak's CEO Steve Hafner, 2025 is expected to witness a pivotal shift where the first successful commercial agreement between an AI engine and a major travel player could act like "a dam breaking." This suggests a surge in AI-driven collaborations and innovations across the travel industry.

One of the key changes AI is bringing to travel booking is the potential to shift consumer behavior away from traditional travel sites and apps. As AI models like ChatGPT provide instant answers and solutions, consumers might increasingly rely