Lastminute.com Ups Its International Presence With Joint Venture in the UAE
Skift Take
For lastminute.com, investing in a local partner in the UAE is a great way to test the waters in a region on the rise.
Lastminute.com launched a joint venture in the United Arab Emirates through an investment in a flights-focused startup.
That startup, founded as MenaStar in 2021, has rebranded through the strategic partnership as lastminute.ae.
Lastminute.com and its UAE partner hope to cash in on the tourism boom in the Middle East.
Lastminute.com Joint VenturesThis is lastminute.com's second joint venture in the Middle Eas
