Google Reverts to '10 Blue Links' for Travel Search Results in European Test
Skift Take
Google's test of bare bones travel search results in Europe says to critics, take this nothing-burger if you want to level the playing field.
Back to the future? Google announced Tuesday a "short test" in Germany, Belgium, and Estonia where it provides pared-down travel search results in the form of "10 blue links," which Google was known for in its early years.
There are no links to Google Travel in the test results.
Some will view the test, featuring bare bones search results, as gamesmanship as Google spars with the European Commission — and segments of the travel industry — over its compliance with the Digital Markets Act.
Before we get into the back and forth between Google and the European Commission, here are two screenshots of what a Google search for "Berlin hotels December 4-5" looks like from France and much of the rest of Europe, where the new Google
