Airbnb Experiences Relaunch: This Is What It's Likely Going to Look Like
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Airbnb will try to widen its experiences audience by crafting them for locals, as well as travelers. Experiences will get the "categories" treatment, and a dose of TikTok and Instagram stories-like marketing.
There has been great interest in what Airbnb Experiences will be like when the company relaunches it after what will then be a two-year hiatus.
Here are the broad outlines of what's likely taking shape, a view we've pieced together from sources and Airbnb public statements over the past few months.
Airbnb will market experiences to locals in addition to travelers. The company will make them somewhat more mainstream by selling tickets for major attractions like the Louvre and Vatican tours. Airbnb guests can expect offers of in-home private chefs and massage therapists, for example. Airbnb will display experiences in "categories," similar to what it's been doing for homes and apartments since 2022. Pitches for experiences will emphasize video, probably a lot of TikTok-like short-form clips, instead of how it marketed them in the past, predominantly through photos. It is already using more videos for experiences today than it did earlier.Airbnb declined to comment for this story.
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