10 Things We Learned at the Skift Global Forum
Skift Take
20 CEOs. 35 sessions in all. The Skift Global Forum ran from September 17 – 19 with loads of insights into the future of travel. We heard from the biggest hotel operators, OTAs, tourism boards, and other leaders of the industry.
From Airbnb's ambitious expansion plans to Marriott's insights on luxury travelers, see the 10 most important takeaways from the world’s leading travel companies.
Here are the highlights.
Top 10 Takeaways from the Skift Global Forum 2024 Airbnb to expand beyond travel. Marriott sees high-end spending slow. Booking Holdings grows short-term rentals. JetBlue halts mergers to focus on lounges. Las Vegas doubles down on mega-events. MGM plans a Dubai Sphere. Health and wellness travel offers big returns. Boeing strikes haven’t hit United yet. Dubai’s new traveler focus: Real people, real families. Travel experiences sector set for massive growth. 1. Airbnb's Expansion: Brian Chesky's Vision Beyond TravelBrian Chesky wants Airbnb to be about more than travel: “Why would Airbnb just offer homes? Why couldn’t we offer significantly more things? And that’s the future of this company,” Airbnb Brian Chesky said. “We’re going to take the Airbnb model, and we’re going to bring it to a lot of different categories.”
Chesky has had to backtrack on initiatives before –
