Tripadvisor's Flagship Brand Saw Revenue Decline Accelerate With Google Search Changes a Factor
Skift Take
Tripadvisor's flagship brand is declining, so that's why it's focusing on the next iteration of the company.
Revenue for Tripadvisor’s flagship brand and largest business is declining at an increasingly fast rate.
The company said Tuesday that Brand Tripadvisor, mostly its legacy hotel metasearch product, saw a 10% year-over-year decline in revenue in the second quarter to $250 million.
The decline in the first quarter was 2%.
Executives attributed the decline primarily to ongoing pressure on the metasearch businesses, paired with recent changes in Google’s travel search results pages.
Michael Noonan, chief financial officer for Tripadvisor, said earlier this year that the changes with Goo
