Trivago Acquires 30% Stake in Hotel Rate Aggregator Holisto for $10 Million
Skift Take
Could Trivago be looking to supplement its traditional metasearch revenue with that generated by a hotel booking site? Or is it just interested in Holisto's tech?
Trivago announced Tuesday that it acquired a 30% equity interest in Holisto, which uses "split and match" technology to create novel hotel deals, for $10 million. Trivago said it has the option to buy the remaining 70% of the company within 15 months.
The maximum price for the remaining 70% would be $60
