Trip.com Boosts Travel Experiences with Prioticket Deal
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Trip.com recently expanded attractions as a bookable category for travelers worldwide. Its partnership with Prioticket highlights the increasing trend of B2B partnerships in the experiences category.
Online travel conglomerate Trip.com Group is expanding its global reach in a deal with the booking system Prioticket.
Trip.com, the international brand of China's largest online travel conglomerate, will now have access to all of Prioticket’s products. The deal will help Trip.com expand its reach in Europe, the U.S., and the Middle East. It comes as Trip.com's homepage now advertises "attractions" as a "new" product offering.
Prioticket is particularly focused on Dubai, Abu Dhabi, London and New York, according to Prioticket CEO
