Back to the Future? Tripadvisor Debuts Brand Ad Campaign Highlighting User Reviews
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Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both?
If there were any sizzle about Tripadvisor in recent years, it came from its fast-growing tours and activities brand, Viator, which launched a national ad campaign in November.
But parent company Tripadvisor has quietly launched its own brand campaign, "We've been there" — its first in a couple of years.
The ad shows a dad with two kids marveling at a
