'Alexa, Book My Tour': Viator and Amazon Give Hotels Voice Search for Travel Experiences

Viator, a TripAdvisor brand, has partnered with Amazon.com to integrate its vast inventory of tours, activities, and experiences into Alexa-enabled devices in hotel rooms. This marks the experience sector's first major push into voice-activated travel bookings.

Viator, which calls itself the world's largest travel agency for experiences, and Amazon did not share details on the financial structure of the deal. Viator said that hotels would benefit from it. 

“Every tour booked by a guest using their in-room device will generate revenue share back to the hotel,” said Sarah Dines, chief commercial officer at Viator.

The deal plugs more than 300,000 tours, activities, and excursions from Viator, an online travel agency owned by TripAdvisor, into Amazon’s Alexa service. Guests can search and book trave