Expedia Is Still Eliminating Brands. This Time It's ebookers UK
Skift Take
There will clearly be more pruning to come as Expedia Group expands its One Key loyalty program to Europe, and takes hard looks at its brands and operations in countries around the world.
Expedia Group in recent years has shed around a half-dozen brands, and it is continuing the purge with the closure of ebookers UK on September 4.
The decision to shutter the brand came while Peter Kern still headed Expedia Group as CEO, although it wasn't publicized at the time. ebookers UK, however, will fade into oblivion under the leadership of the Group's new CEO, Ariane Gorin, who took over the top slot last month.
An announcement on the ebookers UK website says Expedia Group will "retire" the ebookers UK website and its Bonus + loyalty program in the UK on that date. ebookers traces its roots to
