Ask Skift: How Is India Marketing Tourism?
Skift Take
India's clout in travel is booming, especially as the country's growing middle class is poised to play a major role in the industry's growth. India is also the world's largest emerging outbound tourism market.
But India has been prioritizing domestic tourism, having recently cut its overseas promotion budget by 97%. Of the 1.7 billion trips Indians took in 2022, 99% were domestic.
As India's travel and tourism industry is projected to generate nearly $24 billion of revenue in 2024, how is India marketing tourism?
We asked our intelligence chatbot Ask Skift the question. Ask Skift used information appearing in our past news coverage and research, and we also conducted additional reporting on the matter.
What Ask Skift Said:India has been actively marketing its tourism through various strategies. According to articles from Skift published in May 2024:
The Indian Ministry of Tourism and state tourism boar