The Myth of Vacation-Rental Fatigue: What Guests Really Want - Skift Research

Skift Take
Think vacation rentals are in for a big slowdown? Think again. Social media buzz of frustrated consumers sharing bad vacation-rental experiences paints a bleak picture. But Skift Research’s latest report, 'Debunking the Myth of Vacation Rental Consumer Fatigue,' reveals a more optimistic outlook.
Here is the catch: While vacation-rental doom is a myth, the issues are real. Some guests complain about misleading listings, junk fees, poor hygiene and unsafe conditions. Travelers surveyed in 2023 said they are not giving up on vacation rentals, but clearly hosts need to step up.
Here’s what guests truly want.
Pricing is the biggest pai