Expedia Lets Influencers Cash In, Announces AI Product Updates
Skift Take
Expedia can't compete with TikTok or Instagram in audience numbers, so we'll see how much traction Travel Shops can gain.
With TikTok facing a potential U.S. ban, Expedia Group has introduced Travel Shops, a way for influencers and other content creators to earn commissions when travelers book their recommended hotels.
There are 14 launch partners, and Expedia plans to open up Travel Shops later this year to other influencers who can create content and entice people to book their favorite stays.
Here's Oneika Raymond's Travel Faves, for example: “As an avid traveler, the
