India's Largest Online Travel Agencies Aren't at War, But They Are in a Race
Skift Take
The CEOs of two of India's largest online travel agencies both see huge potential for growth, and room enough for virtually all competitors to thrive.
A bulging middle class, a mega-rich 1%, and a rapidly growing population are swirling to potentially make India a tourism superpower. But the country's largest online travel agencies are not going to go to war; rather, they're in a race for who can leverage the growth opportunities first and then on a long-term basis.
"I don’t lose sleep about some competitor doing something for a month," said Dhruv Shringi, co-founder and CEO of Yatra Online at the Skift India Summit 2024 in Gurugram, India. He said that operators need a long-term plan for growing in India travel. "You need a strategy for long-term retention of customers."
By 2027, India is slated to become the world's
