Travel Counsellors Acquires Travel Sales Platform Planisto

Travel Counsellors, a UK-based tech platform for travel agents, has acquired Planisto, a similar company that specializes in trip planning and booking. 

Terms and acquisition price were not disclosed. 

Travel Counsellors provides a platform that home-based leisure and corporate travel agents can use for trip planning and booking. Users who make bookings through the platform earn 60% of the profit, while the company gets 40%, according to the website. 

The company said it has more than 1,900 agents worldwide. 

Belgium-based Planisto offers travel sellers with tools to plan trips, create itineraries, and book travel on behalf of clients. The platform was established by travel tech development company EURAM.

Three of Planisto’s developers are also joining the Travel Counsellors team, the buyer said.

The acquisition is part of the company’s plan to invest £15 million in tech and AI this year, according to a post on Linkedin by Travel Counsellors CEO Steve Byrne.

Travel Counsellors made its first acquisition in May 2023 when it bought UK-based Holidaysplease, a similar tech platform for travel agents. 

Private equity firm Vitruvian Partners acquired Travel Counsellors in 2018.