Travel Counsellors Acquires Travel Sales Platform Planisto
Key Points
- Travel Counsellors, a UK-based travel tech platform, has acquired Belgium-based Planisto, enhancing its trip planning and booking capabilities.
- This acquisition aligns with Travel Counsellors' £15 million investment plan in technology and AI for the year.
- The acquisition includes three developers from Planisto joining Travel Counsellors, further integrating the two companies.
Summary
Travel Counsellors, a UK-based tech platform for travel agents, has acquired Planisto, a Belgium-based company specializing in trip planning and booking. This acquisition is part of Travel Counsellors' plan to invest £15 million in technology and AI, with three Planisto developers joining their team. The move follows a previous acquisition of Holidaysplease, reflecting the company's ongoing strategic expansion since being acquired by Vitruvian Partners in 2018.
Travel Counsellors, a UK-based tech platform for travel agents, has acquired Planisto, a similar company that specializes in trip planning and booking.
Terms and acquisition price were not disclosed.
Travel Counsellors provides a platform that home-based leisure and corporate travel agents can use for trip planning and booking. Users who make bookings through the platform earn 60% of the profit, while the company gets 40%, according to the website.
The company said it has more than 1,900 agents worldwide.
Belgium-based Planisto offers travel sellers with tools to plan trips, create itineraries, and book travel on behalf of clients. The platform was established by travel tech development company EURAM.
Three of Planisto’s developers are also joining the Travel Counsellors team, the buyer said.
The acquisition is part of the company’s plan to invest £15 million in tech and AI this year, according to a post on Linkedin by Travel Counsellors CEO Steve Byrne.
Travel Counsellors made its first acquisition in May 2023 when it bought UK-based Holidaysplease, a similar tech platform for travel agents.
Private equity firm Vitruvian Partners acquired Travel Counsellors in 2018.
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