Skift Take

Berlin-based hospitality brand Numa Group has acquired Dutch aparthotels operator YAYS Group from Proprium Capital Partners. The companies did not disclose details of the deal. 

Good morning, folks! Remember the story yesterday on the UK’s housing crisis?

Well now there are talks of converting a golf club on the outskirts of London into 650 affordable homes AND pay for additional community facilities, including a gym and an upgraded golf clubhouse.

Who’s holding their breath? I am not. 

On the agenda today:

  • Two acquisitions
  • French taxes
  • Bob W’s emission numbers

Numa Buys YAYS Group

Berlin-based hospitality brand Numa Group has acquired Dutch aparthotels operator YAYS Group from Proprium Capital Partners. The companies did not disclose details of the deal. 

But the deal was likely funded with Numa’s latest fundraising round in September. Numa raised $59 million and said the funds will be used for expansion across Europe. 

Together the combined entity holds over 5,200 units. 

YAYS Group operated 489 units across the Netherlands, Belgium, and France, which will now be added to Numa’s portfolio. YAYS Group was taken over by Proprium Capital Partners in 2017. 

Founded in 2019, Numa’s portfolio consists of 4,500 units, in ten countries and across 28 major European cities including Berlin, Munich, Rome, Milan, Barcelona and Paris. Its latest addition being 24 units in two properties in Madrid. 

Numa Buys Dutch Rival YAYS Group

Situ Buys Rentivo

Global corporate accommodation booking agent Situ acquired the full technology stack of Rentivo, a short-term rental company. The move aims to align Rentivo’s professionally operated short-term rental space with Situ’s global corporate housing and serviced apartment inventory. 

The combined platform will enable serviced apartment, home, and aparthotel operators to showcase their properties to clients seeking quality and compliant accommodation for mid- and extended stays. 

Situ aims to become the data standard for the professionally managed extended stay sector, offering a trusted source for inventory loading, access, and management. The acquisition is expected to benefit corporate travel and relocation buyers with access to more professionally managed inventory. 

Boostly Boosts Partnerships

Hospitality marketing company Boostly has integrated with PriceLabs, Jurny, Direct Booking Tools, and Dtravel

These integrations will provide hosts and property managers with tools to boost direct bookings to their website, and minimize reliance on third-party online travel agents.

With Pricelabs, hosts have access to dynamic pricing tools, Jurny provides automation like contactless check-ins and bookings, Direct Bookings Tools is a price comparison tool and DTravel’s web3 ecosystem provides a distribution network for direct bookings.

Bob W Goes “Naked”

Hospitality provider Bob W’s ‘Show Us Your Numbers’ campaign is urging the industry to disclose their carbon footprint data. Bob W said that its greenhouse gas emissions per guest night averaged 29 kg of carbon emissions, outperforming the standard hotel’s 40 kg. The company aim is to foster collaboration and best practices within the industry by promoting transparency in environmental reporting. 

Vanessa de Souza Lage, the co-founder and CEO of Sustonica, which provides sustainability certification for short-term rentals said, “It’s very refreshing to see a hospitality company sharing their sustainability report. Expect however that most companies will have their own report in the next 2 to 3 years. What we need to be careful of is the standardization of the metrics to benchmark correctly and show total transparency.” 

“Every hospitality company will need to share their carbon data and bring their units to net-zero. Why? To avoid heavy carbon tax,” de Souza Lage said. “This is the number one topic in the UK in the hospitality industry at the moment: how to get ready, how to calculate and how to present the data, as in 2024, larger operators (with millions of assets) already need to present their figures.”

French taxes

The French Senate has greenlit measures to apply value-added tax (VAT) to Airbnb and similar platforms, aiming to address perceived competition imbalances with the hotel sector. 

Under the existing system VAT is levied on furnished tourist accommodations based on specific services like breakfast, regular cleaning, and the provision of household linen. The proposed amendment contends that this is “distortion of competition” between holiday rental companies and hotels, which are already VAT-subject. 

Despite Senate approval, the government retains the right to reject the measure. 

France Proposes Value Added Taxes on Airbnb Rentals

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