IDEAS: Netflix Star Joins Destination Canada for New Campaign

Destination Canada has joined forces with Nicole Byer, host of the Netflix show ‘Nailed It!’, on a series of short videos designed to teach viewers ‘how to winter the Canadian way.’

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The campaign is made up of four short videos, which sees Byer in a series of humorous sketches and locations as she shares her tips and techniques on how to navigate the Canadian climate from the perspective of a cold weather novice.

The tongue in cheek videos cover a range of topics, including how to fall with grace when skiing, how to ensure your winter wardrobe is couture, how to get involved in winter sports (or at least pretend you know the rules), and how to master the cold plunge.

You can watch the full video series on the Destination Canada website.

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IDEAS: Destination Canada Wants You to Learn How to Winter the Canadian Way in New Campaign

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First read is on us.
Subscribe to read more essential travel industry news.

First read is on us.

IDEAS: Destination Canada Wants You to Learn How to Winter the Canadian Way in New Campaign

Up Next

The State of Corporate Travel and Expense 2025

Hyatt Strikes Deal to Add The Venetian in Las Vegas to Loyalty Program

The Slow Fade: Why Consumer Travel Media Is Obsolete

American, Delta, and United Among Carriers to Score Washington Flights

Q&A: Accor’s Maud Bailly On How Sofitel Is Redefining Luxury Hospitality

First read is on us.Subscribe to read more essential travel industry news.

First read is on us.
Subscribe to read more essential travel industry news.