Tripadvisor Says Its AI Itinerary Users Generate 3X Revenues of Average Users

Hidden in Tripadvisor's latest earnings from earlier this week was some updates on its AI-based trip planning feature that it launched in July, along with some concrete numbers on performance of AI-assisted travel planning.

In the earnings call, CEO Matt Goldberg said that the company has seen much higher conversions (and revenues) from people who use their Generative AI trip planning tool.

From the earnings call transcript, this extract below has all the details of Tripadvisor's early experiments with public AI tools, use in creating content, summarize reviews and for customer service, I have highlighted the important parts and metrics in bold.

"At our last call, we mentioned the promising early feedback from a significant upgrade to trips our core trip planning and itinerary product incl