Tripadvisor Sees Viator at Full-Year Profitability in 2024
Skift Take
Until now, Tripadvisor has emphasized growth for Viator, backed by ample marketing, at the expense of profitability. It appears as though the company will moderate that strategy for 2024.
If Viator turns profitable in 2024, would Tripadvisor consider a spinoff? Or would that be like giving up your favorite child?
In February 2022, Tripadvisor filed a confidential draft registration statement to take Viator public, but never pulled the trigger because market conditions soured. Officials haven't ruled out such a move.
Tripadvisor cited strength in its Tripadvisor-branded experiences business and in hotels during the third quarter, the company said.
Chief Financial Officer Michael Noonan said Tuesday during Tripadvisor's earnings call that Viator is expected to achieve full-year profitability on
