Skift Take
Against a backdrop of economic uncertainty, U.S. travel achieves record levels, with changing travel patterns highlighted by a decline in business trips.
U.S. travelers were on the move in the third quarter: 65% of people traveled, the highest share in our U.S. Travel Tracker since 2020. It was also a big gain over previous months.
Skift Research's latest report reveals changing travel motivations, with a rise in vacations and a slight decrease in trips for visiting family and friends. Business travel continued to decline.
Travel to small towns and the