Hopper's Big Week of Change
Skift Take
Hopper's termination of its partnership with Booking.com reveals the deeper challenges the travel app is facing, forcing it to focus on direct hotel relationships as it tries to become profitable.
Last week ended with some Hopper news, and this week was filled with it. Read below for the latest on one of the most-love consumer travel apps and its challenges and changes with partners, consumers, and more.
This Week's HeadlinesHopper Terminates Booking.com Partnership in Preemptive StrikeHopper is in a much deeper state of hurt than it is letting on. It has a trimmed down vision to focus on direct hotel relationships after two of the biggest online travel agencies in the world departed as partners.
More: Hopper Cuts 30% of Staff in Bid to Get Profitable
Marriott’s Investor Day: 5 Top Slides From the Hotel Giant’s PresentationMarriott recently held a four
