Uber Continues Experiments With In-App Travel Products

Skift Take
Uber has been experimenting with an expanded travel app in the UK. Results are looking good, so those trials will continue.
Skift Global Forum was held in New York City on September 26-28, 2023. Read coverage of the event at the link below.
Uber is pushing forward with experiments in other areas of travel. Uber CEO Dara Khosrowshahi detailed some of the plans on Thursday during the final session of the 2023 Skift Global Forum.
About 22% to 24% of Uber users are traveling someplace outside of their home market, Khosrowshahi said. Last year, that amounted to about 700 million trips.
“These are Ub