Hyatt to Launch Vacation Rental Platform, Homes & Hideaways
Key Points
- Hyatt is launching a new vacation rental platform called Homes & Hideaways by the end of the year.
- The platform will feature U.S. vacation rentals managed by Lowe, including properties in Hawaii and Colorado.
- To book through Homes & Hideaways, customers must be members of Hyatt's loyalty program.
Summary
Hyatt plans to launch a new vacation rental platform called Homes & Hideaways by World of Hyatt before the end of the year. This platform will feature U.S. vacation rentals managed by Lowe, such as properties in Hawaii and Colorado, and will be available exclusively to members of Hyatt's loyalty program. The move aligns with similar initiatives by major hotel groups like Marriott and Accor.
Hyatt said on Thursday it would shift its strategy in marketing vacation rentals. It plans to launch before year-end a short-term vacation rental platform called Homes & Hideaways by World of Hyatt.
Hyatt also said it intended to sell its vacation rental management business — Destination Residences Management — to a company called Lowe, which, through an affiliate, will run it under Lowe and Coral Tree.
The Homes & Hideaways project will spotlight U.S. vacation rentals managed by Lowe, such as a home by the sea in Hawaii or a ski chalet in Colorado.
To book these vacation rentals, customers have to be one of the 40 million members of the hotelier's loyalty program.
The move follows other plays in vacation rentals by major hotel groups, such as Marriott's Homes & Villas by Marriott Bonvoy and Accor's OneFineStay.
Hyatt's CEO elaborated on the company's broader strategy on Wednesday at the Skift Global Forum (story below).
Up Next
How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok
This Airline Is Tapping Into India’s Growing Love for Sports and Events-Led Tourism
Airbnb Experiences: New Details Point to Direct Competition with Viator and GetYourGuide
U.S. Safety Regulators Push for Restrictions on Helicopter Traffic Near DCA Following Fatal Crash
