Luxury Operator Inspirato Welcomes a New CEO

Luxury hospitality brand Inspirato has a new CEO: Eric Grosse.

Grosse, who previously held a board position at Inspirato will be taking over as its chief executive officer effective immediately. Grosse comes from the travel and service industry — he has been the president of Expedia worldwide and was the co-founder and president of Hotwire. 

It’s not going to be an easy journey for Grosse. The company has mounting losses and it has been a soft season for vacation rentals. In March this year, the company said that with excess supply and lower occupancy, it would use online travel agencies, including Airbnb and Vrbo, to list its luxury rentals — but without the high-end frills — potentially hurting its “luxury” status.

The second prong to this strategy was to cut excess supply by terminating some leases. 

In July, it laid off 6% of its staff in a second round of layoffs.

Founded in 2010, Inspirat