Has Expedia Blunted Booking's U.S. Market Share Gains?
Skift Take
There can be an ebb and flow to market share tussles. If Expedia Group indeed grew faster than Booking in the U.S. while Expedia has been distracted by a loyalty program launch and a tech platform migration, then additional gains could be in the offing in 2024, as well.
Expedia Group pessimists point to Booking.com's market share gains in the U.S. since late 2021, but now two financial analysts said: "We see clear evidence that the tide has turned."
Jake Fuller and Kevin Dolan of BTIG published a research note Monday arguing that "Expedia may be gaining some ground." According to this analysis:
Regarding a key metric, both companies grew room nights, which include hotels and short-term rentals, 9% in the second quarter, which ended