These Pop-Up Hotels Are a Solution for Tough Rental Markets

What do you do when you’re a short-term rental operator during peak travel season in a busy market with regulatory restrictions?

London-based Altido, which typically provides hospitality management for homes, serviced apartments, and hotels, has a solution: It operates pop-up hotels, temporary, seasonal accommodation for cities that need it.

And it has a straightforward source to acquire these properties: student accommodation. 

“We started doing this in 2019 with student homes in Edinburgh, and it was called Altido affordable,” said Francesco Morgante, head of sales and distribution at Altido.  “The idea is to take advantage of great locations that are completely empty in July and August.”

Morgante called it the “win-win-win” situation where the landlords are happy that their asset isn’t sitting empty for two months, tourists are happy they get three-star hotel-like lodging at affordable rates and Altid