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Tourism

Shorter Distance, Longer Stays: Climate Researchers Call for New Approach to Destination Marketing

As climate policies raise the cost of air travel, particularly in Europe, some destination marketers may find it's riskier to bet on tourism growth from long-haul markets.

Shorter Distance, Longer Stays: Climate Researchers Call for New Approach to Destination Marketing

Airlines

One Flight Every 9.5 Minutes: U.K. to U.S. Travel Reaches All-Time High

It might be Independence Day, but the sky-high ties between the two countries have never been stronger.

One Flight Every 9.5 Minutes: U.K. to U.S. Travel Reaches All-Time High

Hotels

IndiGo Parent Enters Europe’s Hotel Space: Miiro Opens First Property in Paris This Month

InterGlobe is diving into the European hospitality scene with profit on its mind. As the CEO of Miiro Hotels clearly puts it, “This isn’t a vanity project — it’s a project for profit.”

IndiGo Parent Enters Europe’s Hotel Space: Miiro Opens First Property in Paris This Month

Tourism

India’s Travel Sector Has Recovered, But International Is Still a Pain Point

India is cementing its position as a significant source market for travel across the world. However, on its own turf, all is not well.

India’s Travel Sector Has Recovered, But International Is Still a Pain Point

Business Travel

Yatra Looks to Grow its Corporate Travel Profile – India Report

Business travel in India is on a rise. It is the ninth-largest market globally for business travel expenditure. Yatra's agreement with Cipla is the latest development as online travel agencies in India work to profit from this segment.

Yatra Looks to Grow its Corporate Travel Profile – India Report

Daily Lodging Report

Braemar and Blackwells Come to an Agreement

Braemar Hotels and Blackwells Capital have reached an agreement ending their proxy battle, with Blackwells withdrawing nominations, supporting BHR proposals, buying more shares, and BHR adding an independent director with Blackwells’ input.

Online Travel

Expedia, Airbnb and Booking Comply With California Junk Fee Law — But in Different Ways

Now you know why online travel companies do so much A/B testing. The whole world seems to depend on whether a price disclosure is in a bold or light font. Fee transparency is being put to its own test in California.

Expedia, Airbnb and Booking Comply With California Junk Fee Law — But in Different Ways

Announcements

Skift Joins Forces with Year of Climate Innovation to Champion Sustainable Solutions in Travel

We’re thrilled to announce that we are the exclusive media partner for the 2024 Year of Climate Innovation, an initiative dedicated to addressing one of the most pressing issues of our time: climate change.

Skift Joins Forces with Year of Climate Innovation to Champion Sustainable Solutions in Travel

Media and PR

2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall

Tourism

Hawaii’s Tourism Agency to Get Its First Budget in Two Years

Legislators have stripped away the Hawaii Tourism Authority's funding and autonomy over the past few years. By finally getting a budget, the agency seems to be winning trust that it can manage tourism responsibly.

Hawaii’s Tourism Agency to Get Its First Budget in Two Years

Airlines

Southwest Tries to Fend Off Elliott With ‘Poison Pill’

Southwest is adopting a shareholder rights plan — known as a “poison pill” — to fend off Elliott from attaining a controlling stake in the company.

Southwest Tries to Fend Off Elliott With ‘Poison Pill’