A Comparison of Marriott and Hilton in 20 Key Charts: New Skift Research
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Marriott and Hilton are similar in many ways, with both brands carrying the names of their founding families, both being asset-light players and both largely based in the U.S. This concise 20 chart fact-book compares their key performance indicators – the differences can be meaningful in explaining future stock price performance.
Marriott and Hilton are the two largest and most well known hotel chains in the U.S. Both companies' stock prices and valuations soared from their Covid-lows through 2021. After a pullback last year, hotel stocks have rallied again, lifted by strong demand and the continued travel recovery.
Since the start of Covid, Hilton has outperformed Marriott, largely aided by its higher exposure to mainstream hotel chains. These hotels were more re
