In this video from the Skift Short-Term Rental Summit, we hear about why it’s important for property managers with large portfolios to diversify their distribution strategies and channel partners to take advantage of a surge in last-minute bookings.
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In this video:
- Booking windows for short-term rentals have shifted dramatically: Guests haven’t been racing to book stays through the end of summer and into the fall like we’ve seen the last two years. As a result, there more available nights on the calendar, and short-term rental hosts are looking for ways to fill those dates without sacrificing rate and occupancy.
- Property managers have to pivot: Utilizing channels that attract guests who are more likely to book last-minute — who run across all demographic groups — can create incremental bookings in addition to what property managers are already offering on their main distribution platforms.
- The short-term rental space is teeming with opportunity: A strategy to plan for and execute last-minute bookings is an important component of revenue generation in any type of year, but it’s become more mission-critical in the current market environment — and for the foreseeable future.
As the short-term rental sector matures and post-pandemic consumer behaviors are shifting into “normal” patterns, it’s important for property managers with large portfolios to diversify their distribution strategies and channel partners. Those who use all the arrows in their quiver will be best positioned to capitalize on new opportunities.
In this video from the Skift Short-Term Rental Summit, we hear from David Weiss, CEO of Whimstay, in conversation with SkiftX Research Editor Dan Marcec, as they discuss the changing landscape in the short-term rental market and what property managers can do to create a more holistic distribution strategy that allows them to attract the right guests at the right time.
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