Expedia Asked Google to Crack Down on Bait and Switch Hotel Rates

Expedia Group told Google that the bait and switch tactics that some online travel agencies deploy in Google's price comparison feature, Google Hotels, is "screwed up" and Google made some satisfactory changes.

That's according to Expedia Group CEO Peter Kern, who discussed the issue with Skift last week, and mentioned it at the company's partner conference in Seattle, as well.

Expedia spends billions of dollars every year advertising its listings on Google.com, travel.google.com, and Google-owned Youtube, all of which are important travel advertising vehicles.

"We went to them (Google) as a big customer, and said, 'Your marketplace is screwed up, and we spend a lot of money in it. And if you want us to keep spending a lot of money in it, you've got to make it fair. You don’t need to advantage us. Just take out people that are