Google’s New Generative AI Tools for the Travel Sector
Skift Take
Google may be behind OpenAi regarding generative AI, but it's getting closer to catching up. Interestingly, it used a few travel-relevant examples when demonstrating its latest batch of capabilities.
Google announced on Wednesday several features powered by generative AI, including a few relevant to the travel sector. The news was shared at Google I/O, the company’s annual developer conference, presented by Google CEO Sundar Pichai and other company executives.
Google Search is getting an update with generative AI from Bard, similar to the way Microsoft updated Bing with tech from OpenAI.
That means a search prompt for travel can be more detailed upfront, and the top of the results page will be integrated with a fuller picture of information that includes a short answer generated by AI. It also includes relevant links, the ability to expand results to see more infor
