Tripadvisor CEO's New Strategy Comes Into Focus

What will the new Tripadvisor look like? CEO Matt Goldberg, on the job since July, laid out the vision and some of the early results as part of the company's first quarter earnings announcement.

Discussing the quarter with financial analysts Thursday, Goldberg said "today we monetize only a fraction of our audience, largely through our hotel meta offering."

He said the company is the world's leading travel guidance platform and is making changes to improve planning tools — and eventually they may incorporate generative AI — and introducing new formats to increase monetization and user engagement. Tripadvisor has been pairing recommendations from experts with advice from travelers.

"So we've made some changes to the app home page to make it more effective and bring users into the experience, elevating the search bar, being more deliberate about driving qualified traffic, because in the end, it's really about giv