Trivago's Returns Take a Hit as Company Invests in Direct Connection Tool
Skift Take
As online travel advances technologically, Trivago is investing so it can be competitive in the future.
Trivago is continuing to focus on investment into the company, sacrificing some return on investment in the short term for what it’s aiming will make the company more competitive in the future.
Overall, return on advertising spend in the first quarter of 2023 decreased by 15.7 percent to 168.2 percent compared to the same period in 2022. Still, the company had €111 million ($122.6 million) in total revenue last quarter, an increase of 9 percent, as travelers continue to make bookings despite economic uncertainty.
“Good quarter — not spectacular, not terrible, just good,” said CEO Axel Hefer.
Trivago is a metasearch site for hotels and other accom
