Expedia Group's New Loyalty Program Will Have Fans and Critics
Skift Take
In an era of blended travel, meaning tacking on a weekend vacation rental to a business trip in a hotel, Expedia's new loyalty program would be flexible enough to accommodate this sort of trip mashup.
Expedia Group, which is combining its Expedia and Hotels.com rewards programs and extending it to Vrbo, hopes its upcoming One Key program will be used by regular people, or relatively infrequent travelers, and not just those who board first at the front of the line on major airlines.
One Key is officially slated to launch "in mid-2023," but the debut might be as soon as June. When the new loyalty plan launches, it will be U.S. only. Expedia Group has been emailing the 168 million members of its various loyalty programs — several Expedia brands have their own programs now — about various details about the new unified loyalty program.
The consolidation of Expedia Group's various loyalty schemes into one is part of its
