Generative AI's Impact on Travel: New Skift Research
Skift Take
Generative AI is poised to transform the travel industry. True, there’s plenty of hype out there. But even after Skift Research separates the chaff from the wheat, we find that a multi-billion dollar opportunity still remains.
Recent breakthroughs in Generative AI have had an electrifying effect on the tech world in recent weeks. Many have compared these first artificial intelligence tools, which create new content, such as images or text from simple prompts, to the early days of smartphones or the interne
