Hotel Investors See New Promise in Long-Term Gap Between Supply and Shifting Demand

All types of hotels have enjoyed stellar performance in the post-pandemic surge, but it's properties offering something distinctive in a particular market that have the most promising financial returns. Investors see the most potential gain in hotels that address growing guest tastes for distinctive, experiential offerings.

That was the word from a few leaders in hotel investment and management at Skift's Future of Lodging event on Wednesday in London.

Investors said they had barely done any deals in the past year, in response to a question from Pranavi Agarwal, the moderator and senior research analyst at Skift Research. But they added that change is in the air.

"The only way to go from here is up," said Joe Pettigrew, chief commercial officer at Starwood Hotel Asset Management.