Booking.com's Top Tech Exec Says Generative AI Could Redesign Its Search Pages
Skift Take
The online travel agency will embrace “adaptive content” in what could be a significant evolution in the way people look for hotels. But any changes will be dictated by its customers, rather than hype.
The days of the typical hotel search results page are numbered, thanks to large language models like ChatGPT.
That’s according to Booking.com’s technology chief, who thinks the future lies in “adaptive content” where a uniquely rendered page, based on the intent of the search query, appears.
“People like filtering things at Booking com, but what these (large language) models do well is capture intent quite well,” said Rob Fran
