Asia Pacific Overtakes Europe in Recovery: New Skift Travel Health Index
Skift Take
The Asia Pacific region, aided by the reopening of China and the Lunar New Year is on the path to rapid recovery. While China gets ready to travel again, the global tourism industry needs to catch up with the growing demand.
Global travel recovery doesn't seem too far. The Skift Travel Health Index witnessed a month-on-month uptick of 4 percentage points (pp) in February 2023 and now stands at 93. We anticipate this year to bring recovery and growth to the travel industry.
Sector Recovery Is Underwa